Your post wasn’t removed. It just stopped travelling.
The difference between a policy violation and a distribution limit, and why most creators only ever hit the second one.
October 20, 2026 · 4 min read · Stop Check Publish team
Most creators never get a violation notice. What they get is silence: a post that used to reach thousands lands with a few hundred, no email, no strike, nothing to appeal.
That is not a bug. Every major platform now runs two separate systems.
The rules system
This is the one people know about. Community Guidelines, Community Standards, the X Rules. If a post crosses one of these lines it is removed, you are told, and the account may get a strike. Threats, hate, harassment, explicit content, dangerous challenges, scams, medical misinformation.
The recommendation system
This one is quieter. TikTok calls its version the For You feed eligibility standards. Meta publishes Recommendation Guidelines. These describe content that is allowed to exist but not pushed to people who do not follow you.
The list is longer than most people expect:
- Weight-loss promises and before/after framing
- Engagement bait ("tag 3 friends", "comment YES")
- Clickbait hooks that withhold the point
- Cosmetic surgery, gambling, alcohol, and other age-sensitive topics
- Sensational health claims ("doctors hate this")
- Reposted or watermarked content
- Political and civic topics, on Instagram and Threads by default
Nothing on that list gets you banned. All of it gets you quietly limited to your existing audience.
Why this matters more than the rules
If you post every day, you will probably never write something that gets removed. You will almost certainly write something that gets limited, because the triggers are ordinary marketing language.
"Melt belly fat" is not against the rules. It is the single most reliable way to make a TikTok ineligible for the For You feed.
What to do about it
Separate the two questions every time you post:
- Could this violate a rule? (Rare. Fix it before publishing.)
- Could this be allowed but not recommended? (Common. Decide with your eyes open.)
Stop Check Publish keeps these in two different sections for exactly this reason. Red is for the first question. Yellow is for the second. Most of what you will see is Yellow, and most of it is a two-word edit.
Paste a draft, pick the platform, and see how it reads before it goes out.
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